Govt to launch new campaign called Darwaza Band

Government will launch new campaign called Darwaza Band today for promotion of toilet usage in the rural areas across the country.

Bollywood star Amitabh Bachchan, who leads the campaign, is proposed to be joined by Union Minister for Drinking Water and Sanitation Narendra Singh Tomar and Maharashtra Chief Minister Devendra Fadnavis at the formal launch event to be held in Mumbai.

The campaign is being rolled out countrywide immediately after the launch. It is designed to encourage behaviour change in men who have toilets but are not using them.

The campaign also features actor, Anushka Sharma, who will be seen encouraging women to stand up for this issue in their villages and assume a leadership role.